A book worm raised in an entrepreneurial family, the intersection between commerce and creativity is my comfort zone. I’ve written a short travel book, had my poetry published in magazines, and have recently returned from living abroad in Amsterdam where I worked in the marketing department of a modern art museum. 

Since graduating with a first class English degree at University College London, I’ve enjoyed rolling out comprehensive storytelling campaigns for various in-house and freelance clients. I love to transform company values into a unique tone of voice, tailoring content and strategy for audience profiles and pairing creative flair with analysis of metrics like engagement, reach and CTR. Whilst I welcome any new challenge, my skills and experience are particularly well suited to support lifestyle and leisure brands.